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CASE STUDY:

VYTL Fitness

Fitness for the streaming generation

VYTL is the first social fitness app that features content made entirely by its users. With VYTL users record, upload, and share their favorite workouts with their friends and followers. Once they have recorded a workout, they are able to add a custom soundtrack by adding their own Spotify playlist to help motivate the viewer.

Neuron was brought in during the early stages of concept development, helping to define the value proposition, features, and interaction model. Neuron was also responsible for the full design and front-end development.

How It Works

The VYTL Fitness mobile application is designed to give users flexibility over how they exercise. Users can browse, watch, upload, and share short exercise videos called Clips. Individual Clips can also be assembled within the app to build custom Workouts.

Browse

Users can discover other users’ Clips and Workouts by browsing what is recommended, trending, or recently added or by viewing a specific channel or creator.

Workouts

Individual Clips can be assembled in the app to build custom Workouts, much like a music playlist. Workouts can be played, liked, and saved by other users on the platform.

Record

Users can record their own exercise Clips and add music via Spotify and Apple Music integrations. After recording, users can add hashtags to associate the Clip with the relevant channels.

Follow and Share

Individual Clips can be assembled in the app to build custom Workouts, much like a music playlist. Workouts can be played, liked, and saved by other users on the platform.

Dashboard

Users are able to track various social and fitness-related metrics on the dashboard. The modular design allows for future expansion as new features are added.

Next up

Urbane