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Product Strategy

Spark new ideas with end-to-end expert UX strategy and actionable insights.


Unlock your product's potential

We refine what exists and reimagine what’s possible to formulate a product strategy that will set you up for success.

Gain actionable insights

Obtain implementable findings and design roadmaps from research, strategy, and planning to hit the ground running.


Receive expert feedback

Our team of seasoned UX design professionals provide valuable perspectives and achievable recommendations.


Enhance user understanding

Get to know your users better than ever before with in-depth user research and persona building.


Uncover new opportunities

Discover existing deficiencies and exciting possibilities to strengthen your market position.

How it works

We’re designers, strategists, and problem-solvers that go beyond traditional product strategy methods to turn insights into impact.


Our process begins by embarking on a collaborative exploration journey to uncover insights.

UX/UI audit

A thorough evaluation of existing products to assess alignment with business objectives, accessibility, and usability.

Competitor and landscape analysis

In-depth competitor research and precedent analysis to identify essential features and uncover untapped opportunities.

User research

Extensive user interviews and analytic review, to construct a complete understanding of your user base, uncovering their needs and objectives.


Once we have a complete understanding of your product, we apply our findings to enhance new and existing interactions.

Personas and user journey mapping

Detailed profiles that represent different user types and their interactions with your product.

Information architecture

Content organization, structures, and labels to outline user navigation and task completion.

Feature definition

Conceptualized functionalities and characteristics of all new and existing product features.



Finally, receive documentation of tangible findings and the next steps needed to bring your vision to life.


Task prioritization

Objective determination of each feature's value and effort required for implementation.

Roadmap development

An explicit, and evolving, design roadmap that outlines tasks as agile sprints to establish clarity on project progress and deadlines.


A detailed blueprint from Neuron's one-of-a-kind methodology, breaking down insights, strategy, and actionable next steps.


Our methodology

Sometimes all it takes is a spark of inspiration to transform your product's experience. We take that literally.

SPARC (Strategic Planning, Audit, & Research Compilation) serves as Neuron's proven methodology for providing end-to-end product strategy that guarantees implementable findings.

UI graph, card, and button elements of the Jobble web app product interface

Neuron seemed to have the magic blend between operating strategically and executing tactically.

Having a partner that could collaborate with our team was very important because we needed to move quickly and take advantage of the market opportunity.


Chris Glew

VP of Product Engineering, Jobble


Take your product to the next level

Get in touch with us to see how actionable product strategy can help you reach your business goals.


  • UX/UI Audit
    If you have an existing product, we’ll evaluate it to understand the offering and how it serves business objectives and project goals. This includes an assessment of usability, clarity, and ease of task completion, use of design elements, and more. The output includes a prioritization matrix that considers not only the impact of a recommended change, but also the effort.
  • Workshops
    Our first task is to establish a strong understanding of your business, vision, and project goals. To do this, we’ll meet with your various internal teams in a series of workshops, from product to marketing to sales to data & analytics and more.
  • User Research
    Through a combination of user interviews and analytics, we will develop a picture of who your users are, and what needs and goals they have.
  • Competitor Analysis
    It is important to understand the players that exist in the space and what their value proposition is to inform your competitive advantage. Looking at the similar products in the market is necessary to determine which features are table stakes and where the opportunities lie.
  • Cardsorting & Feature Prioritization
    At this point we’ve defined each feature that needs to be added or updated, but deciding the order in which to tackle these features is just as important. A prioritization matrix is a great framework to objectively decide priorities. Each feature is plotted on the matrix according to its estimated value (the benefit to the user or your business) and effort (what it takes for your organization to deliver the feature). Features in the upper-left are Quick Wins – the low-hanging fruit to be tackled with top priority. Features in the lower-right are Time Sinks – initiatives that should be fully deprioritized.
  • Information Architecture
    Using the insights gathered from our design research, we begin organizing, structuring, and labeling content. An effective information architecture is one that makes it easy for users to find information and complete tasks.
  • Design Roadmapping
    Building off the feature prioritization, we will build out a design roadmap for the project. The roadmap lays out the design tasks in detail for each 2-week sprint to provide clarity to you on what will be completed and by when. The roadmap is designed to be a living document that will evolve to reflect updated priorities over time.
  • Persona & User Journey Mapping
    We will create personas as a consolidation of expansive customer archetypes that are most likely to use your product. Expanding beyond who your users are, we’ll look to define their user stories – how they use the product and why. This exercise will articulate all the touchpoints, while surfacing possible pain points and opportunities.
  • Delivery & Hand-off
    We will provide all required hand-off assets using Figma, a cloud-based digital design and prototyping tool. This is a useful repository for both specs and annotations, which will help the product management team to define acceptance criteria.
  • Wireframes & Flows
    We create schematic drawings to define page layouts and interactions. It is important to consider key interactions at a wireframing fidelity to remove the bias of visual aesthetic and focus solely on the intended user journey.
  • Interaction Design
    Effective, usable products account for all the ways elements interact with each other. We will also consider the ways in which motion and animation design can improve the experience and bring the product to life.
  • User Testing
    We believe users are a critical asset to the design process. By engaging real users with user testing we gain insights not likely to be offered by stakeholders or project team members. In addition to usability testing and interviews, we can engage users to provide valuable feedback on wireframes and perform user acceptance testing (UAT).
  • Visual Design
    The interface’s visual design is our first opportunity to pull new users in. We draw upon the findings of the discovery phase to produce a beautiful, engaging, and easy-to-use interface that reflects the tone of the brand.
  • Animated Video
    If the need arises, we can produce videos of advanced in-product animations to convey design intent to the development team. We can also create highly polished videos of the interface in action for use in marketing material to succinctly convey a value proposition and attract users.
  • Clickable Prototypes
    We design and test prototypes in order to learn, iterate, and improve our clients’ products. By testing prototypes of varying fidelity we can test hypotheses and identify new questions, pain points, or opportunities long before our solutions are launched.
  • Component Library
    The component library documents the repeatable UI components, principal UX patterns, and rules guiding their usage.
  • UI Style Guide
    The UI style guide brings cohesion to your product’s interface by setting the standards for typography, color, and responsive grid systems, serving as a key for your development team.
  • How do you work with clients?
    We don't design products in isolation, our goal is to co-create with you, ensuring that every solution aligns seamlessly with your needs and aspirations. To do this, our approach is centered on collaboration and flexibility, ensuring that we align with your goals and preferences for the project. We offer various engagement models, from project-based to full-scale team augmentation, adapting to your specific needs. We prioritize open communication through weekly syncs and constant availability via email, Slack, and Teams. Being a remote-first company with a global team, we accommodate your preferred time zones for seamless communication and coordination.
  • Do you work with startups?
    Absolutely! We cater to companies of all sizes, from large enterprises to budding startups. Our bread and butter is working with innovative businesses regardless of their funding stage or team size. Our tailored approach to product strategy is particularly beneficial for startups in their conception or early stages. We've collaborated with innovative startups such as RealBricks, AcuityMD, Huma.AI, and Vendr to help bring their MVPs to life with web and mobile applications designed for success.
  • What separates Neuron from other UX/UI agencies?
    We’re one of the few UX/UI agencies that focus on designing business-to-business applications and products. Our unique approach integrates logical reasoning, creative innovation, and close collaboration with our partners, ensuring that our strategies are not only visually captivating but also performance-oriented. We prioritize Product Strategy, a crucial yet often neglected stage, to meticulously craft optimal user experiences that yield tangible results and set our clients apart from their competitors.
  • Do you only work with B2B or enterprise products?
    While our expertise is in designing for B2B products, we love working on consumer-facing products too. Our track record includes successful collaborations with companies like Flo Health, GeoJam, and PS, where our methodical approach to UX design has driven measurable results.
  • What is the timeline and cost to hire your UX/UI agency?
    The timeline and cost of our services are tailored to the specific scope and complexity of your product. We offer transparent pricing through a time & materials model, allowing flexibility around evolving priorities. Our approach focuses on thoughtful design rather than rushed deliverables, planning a roadmap in 2-week sprints for agile progress tracking. We also offer flexible pricing options for longer partnerships to ensure continued value and support. Get in touch to discuss your product’s needs, and we'll provide you with a personalized quote and detailed proposal.
  • Can you also do development?
    While our specialization is in UX/UI design, we work closely with your development teams to ensure a seamless handoff process. We bring valuable insights and best practices to facilitate collaboration between design and development. Additionally, we offer specialized DesignOps frontend services and have established relationships with trusted development agencies to provide quick onboarding and support if needed.
  • What is the cost and timeline for you to conduct Product Strategy?
    The cost of conducting a comprehensive Product Strategy (SPARC) depends on several factors, including the complexity of the product, the scope of the strategy, and the depth of research required. At Neuron, we prioritize the significance of Product Strategy and typically recommend dedicating 3 to 4 weeks to this crucial phase. This time frame allows for thorough exploration and alignment of business goals, user needs, and market opportunities. For an estimate tailored to your specific needs, please reach out to us.
  • What is SPARC?
    SPARC is our proprietary, tried-and-true methodology used for conducting product discovery, research, and strategy. SPARC stands for Strategic Planning, Audit, and Research Compilation. It encompasses a comprehensive approach to aligning all stakeholders with business objectives, user needs, and market dynamics. Once completed a SPARC Guide is delivered to the Client, serving as the project's north star. It articulates the vision, objectives, and requirements for both your business and your users.
  • How do you develop a roadmap?
    Developing a roadmap involves prioritizing features and initiatives based on business goals, user needs, technical feasibility, and market trends. It typically begins with defining the product vision and goals, conducting research, and then creating a timeline of milestones and deliverables broken out into 2-week agile sprints. Our roadmaps are dynamic documents that evolve over time based on feedback and changes in priorities.
  • How do you conduct a UX Audit?
    At Neuron, we conduct UX Audits of digital products to identify strengths, weaknesses, and areas for improvement. It typically includes heuristic evaluations, user testing, analytic evaluation, and competitive benchmarking. The goal is to gain insights into user pain points, usability issues, and overall alignment with business goals.
  • Why is Product Strategy important?
    Product Strategy plays a pivotal role in ensuring the success of product adoption by harmonizing business objectives with user needs and market dynamics. It serves as the cornerstone for decision-making, guiding the prioritization of features and the allocation of resources to maximize return on investment (ROI) while delivering exceptional value to users.
  • Can you provide UX/UI services without Product Strategy?
    Yes, we can provide UX/UI design services tailored to your specific requirements even if we’re not involved in the Product Strategy. If you already have a clear product strategy or vision we can help bring that vision to life. However, if not, integrating Product Strategy into the design process often leads to more coherent and impactful outcomes, and helps ensure we’re designing the right things. It allows us to better understand your business goals, target audience, and competitive landscape, thereby ensuring that our designs are aligned with your long-term objectives and resonate with your users.
  • What is the time and cost of designing my UX and UI?
    The time and cost of designing your UX and UI depend on various factors such as the complexity of the project, the scope of work, and the level of customization required. We offer tailored solutions to meet your specific needs and budget constraints. For a detailed assessment and accurate estimate, contact us to discuss your project in further detail.
  • What deliverables can I expect from UX/UI Design?
    Our UX/UI design process yields a range of deliverables aimed at guiding the development of intuitive and visually compelling digital experiences. These include wireframes, user flows, interactive prototypes, UI and branding style guides, and design documentation for developer hand-off. Each deliverable is meticulously crafted to provide clear direction for implementation while ensuring alignment with your brand identity and user preferences.
  • What kind of products can you help design?
    At our core, we specialize in designing user experiences for workplace tools, wherever work happens – web apps, mobile apps, tablet apps, and desktop software, along with cutting-edge AI solutions and embedded technologies. Whether you're launching a new product or refining an existing one, our team has the expertise and creativity to bring your vision to life while prioritizing usability, aesthetics, and functionality.
  • What is your collaboration and communication style like as a partner?
    Our collaboration and communication style as a design partner is deeply rooted in fostering a design-focused environment that encourages creativity, feedback, and iteration. We engage in regular design reviews, inviting active participation from all stakeholders, including development and product teams, to ensure alignment with project goals and technical feasibility. Our approach emphasizes transparent communication, timely updates, and a collaborative spirit aimed at delivering exceptional user experiences.
  • What is DesignOps?
    DesignOps refers to the practice of streamlining and optimizing design processes within an organization to improve efficiency, collaboration, and the overall quality of design outcomes. At Neuron, our approach to DesignOps involves establishing workflows, tools, and automations within Figma that support designers and developers throughout the entire design process, enabling them to focus more on creative tasks and less on administrative overhead.
  • What does team augmentation mean?
    Team augmentation involves seamlessly integrating external talent with your in-house team to address skill gaps or accommodate heightened project demands. Our perspective on team augmentation is highly adaptable, aligning closely with your specific needs. Typically, we deploy our seasoned designers to bolster your ongoing design endeavors, ensuring prompt completion of high-quality deliverables.
  • What is the cost of DesignOps?
    The cost of implementing DesignOps varies depending on factors such as the size of your organization, the complexity of your design processes, and the scope of the services required. We offer tailored solutions to meet your specific needs and budget constraints. For a detailed assessment and accurate estimate, contact us to discuss your DesignOps requirements in further detail.
  • What is a design system?
    A design system is a centralized collection of reusable components, patterns, and guidelines that help maintain consistency and coherency across digital products. It serves as a comprehensive reference for design decisions, ensuring visual and functional harmony while expediting the design and development process.
  • How can you integrate a design system with my codebase?
    At Neuron, seamless integration of design and development is our forte! We bridge the gap between your design system and codebase, fostering a fluid collaboration between our teams for unparalleled consistency and efficiency. This entails meticulous documentation of design guidelines, crafting reusable UI components, and their seamless implementation through tools such as Storybook. By synchronizing design and code, we streamline development workflows and uphold design integrity throughout your digital product ecosystem.

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