WEB APP UX/UI DESIGN:
Gamifying the daily sales grind
A heavily gamified portal for Vivint that helps to drive sales; providing a fun, openly competitive virtual space for sales professionals, while providing managers with insight into their activities and progress.
Key Design Decisions
The Portal employs game mechanics to an activity where they would normally not appear, making the daily grind of fielding sales calls more exciting and dynamic.
When designing the Vivint League Portal, we considered the gamification of work theory, primarily Yu-Kai Chou’s Octalysis.
There was a danger in centering the competitive aspects of the Portal around the individual Sales Professional, who will always be independently motivated by their compensation. Thus, the Portal is designed to promote team competition for the collective improvement of all Sales Professionals.
Look & Feel
Dark greys create the tone and feel of Vivint League, with vibrant colors bringing the gamification to life while complimenting the Vivint logo.
Vivint League embodies the friendly, competitive atmosphere we envisioned.
As Sales Pros push eachother to be better, management gains opportunities for coaching and mentorship, much like a club or team would operate. It’s a win-win.
Managers and ASMs will receive goals from the Goal Wizard for review, or they will manually create goals for the Sales Pros on their team the afternoon/night prior to issuance. By exceeding goals, Sales Pros will earn Experience Points.
Rewards are used to incentivize Sales Pros to perform. They can be earned by chance, or by winning a game. Rewards are only given when both the customer and Sales Professional ‘win’ (e.g. Sales Pro wins a ‘Most Sales’ game, but is only rewarded once the installs are actually completed).
Vivint Bucks (V$)
Sales Pros can earn V$ by passing quizzes associated to Training exercises, winning a competition (with V$ at stake), or ‘leveling up’ through the Experience Levels. V$ are also issued to SP’s on a quarterly basis at the ASM / Manager’s discretion.
Assistant Sales Managers (ASMs) can earn V$ by meeting or exceeding team based goals.
Experience Points (XP)
Only Sales Pros can have Experience Levels. There are 10 Experience Levels. The amount of Experience Points required to reach the next Experience Level increases exponentially from one to the next.
Experience Points can only be earned by meeting or exceeding daily performance goals and they cannot be earned in any other aspect of the portal. Sales Pros will be rewarded with V$ each time they ‘Level Up’. As a Sales Pro progresses through the Experience Levels, it will become increasingly harder to ‘Level-Up’ (and thus earn the reward) as it will require them to consistently exceed their goals.
A Sales Pro’s Experience Level acts as a badge, or marker of performance. It provides Sales Pro’s with a glanceable indication of their peer’s abilities as a Vivint Inbound salesperson.
A Sales Pro/Team’s score varies based on their performance. Scores will fluctuate during the course of the game, as the metrics for scoring are averages and not cumulative, like Sales.
Personal Best Banners
These banners will be updated each time a user logs their personal best performance for a particular performance metric. Personal Best Banners will be published to department members’ News and Events widget.
Personal Achievement Shield
These shields will be awarded each time a user achieves a predetermined accolade (e.g. 10 sales for the day, 75% conversion rate, etc.). These shields will not be published to members’ News and Events widget, but they will appear in the ‘owners’ messaging widget so they can be shared.
Top Performer Trophies
These trophies will be awarded on a quarterly basis and will only transfer ‘owners’, if necessary, at the start of a quarter. The history of ‘ownership’ will be logged and can be viewed at anytime by a department member. Quarterly ‘ownership’ updates will be published to department members’ News and Events widget.