WEB APP & WEBSITE UX/UI DESIGN:
Modern Design for an Enterprise SaaS Platform
In recent years, the expected quality of user experience in enterprise applications has been steadily rising. For enterprise products to reach their potential for user adoption and long-term success, they must rise to meet the usability, performance, and brand standards set by consumer products. When Oomnitza wanted to reinvent their flagship software platform by improving the user experience, they partnered with Neuron.
Flexible asset tracking software
Oomnitza is a cloud-based, enterprise asset-tracking software that helps teams track all of the the things that make a business run. Their progressive web app is highly customizable and can be white labelled. Oomnitza provides real time data and across locations. Teams can generate, save, and share custom reports and design workflows. We focused on delivering a design language that was consistent across devices, throughout the application, and meticulously on-brand, while still easily white-labelled for enterprise clients.
The Oomnitza platform is agentless, automated, and integrates with existing systems, including numerous third party integrations allow for maximum customization and efficiency. Despite the complexity on the backend of the software, the frontend experiences allows customers to easily manage all of their business’s assets, from laptops and phones, to LIDAR mapping systems and kegs of beer. Before we could redesign the experience, we had to embed ourselves in the organization to understand the business logic and goals, as well as the technical constraints. Discovery, strategy, and prioritization were key to delivering designs that were both desireable and feasible.
Key visual elements
In Discovery, Strategy & Prioritization phase of this project we worked with Oomnitza to develop three personas that would inform the following design phases. These individuals—who were senior professionals who made software purchasing decisions on behalf of their organizations—valued both technology and design. With these personas in mind we developed three possible design directions for the Oomnitza team to choose from. In the end we landed on what we called “corporate cool,” which emphasized simplicity and elegance. This was achieved through high contrast between visual elements, sleek fonts, and sharp iconography to make the interface feel crisp and modern.
Designed for white labelling and endless customization
Oomnitza’s product is highly customizable to accommodate the range of needs of their customers. This theme was carried through to the design, with the configurable widget-based dashboard, branded header, and adjustable themes. By mapping all the possible user journeys based on their objectives, we were better equipped to create new workflows and optimize existing processes for things like task processing.
Real-time location data
Oomnitza's location-based view allows teams to track assets based on where they are. We designed the interface to be scannable while also offering insight into the implications of the location status.
We designed a drag-and-drop workflow builder that automates previously manual workflows. Teams can now link with system APIs, schedule approvals, identify discrepancies, send notifications, create work-orders, generate analytics, and even launch actions in third-party applications. Custom reporting can be scheduled and sent to specific individuals or roles.
Telling Oomnitza's product story
To tell their product story succinctly, we also worked with Oomnitza to improve their website. This meant communicating their brand confidently with clear content design that focused on communicating the benefits of their product while creating a funnel that would support their lead generation efforts.
Increasingly with enterprise software, employees (not leadership) are influencing purchasing decisions. As expectations climb, an increased investment in the end-user product experience becomes important for SaaS products. By optimizing the design to be more flexible and intuitive, Oomnitza's end users are able to navigate and complete tasks with ease. These design improvements help teams help business work more efficiently and with fewer errors, which in turn increases customer satisfaction and decreases the number support requests from customers.