B2B PRODUCT DESIGN 

Jobble

Job advertisement platform

Jobble came to Neuron looking to expand their job promotion service offerings beyond gig-employment, to accommodate full- and part-time employment needs for new and existing clients.


They sought a design partner to deliver to market an advertising platform that would enable in-house recruiters to manage and customize ads for their job openings themselves — cutting out the traditional middleman (agencies).


The platform needed certain features and functionalities to be competitive in the market and would be differentiated by it’s ease-of-use.

UI graph, card, and button elements of the Jobble web app product interface
Jobble-UX-UI-project-overview.png
White line depicting diagram of Jobble's "combined platform"

The Market

Publishers

As we analyzed the competitive landscape, which involved digging into product documentation and doing several product demos, we learned that players in the industry fell into three buckets: Publishers (also known as job boards), Ad Optimization Services, and Recruiting Software. Jobble’s goal was to combine parts of each of these services, which meant they actually didn’t have any direct competitors.

Ad Optimization Services

Recruiting Software

Jobble’s goal is to offer a combined platform

Logos of various job recruiting sofware companies
Logos of various job publishers
Logos of various job ad optimization service providers

Competitor Feature Audit

We selected features to analyze based on what Jobble’s platform would need to be successful.


Our evaluation of the way each product handled relevant features led to several key realizations, the most important of which was that this product needed to be simple enough that it didn’t require special training to advertise jobs, but robust enough to meet the needs of enterprise-level recruiters.

A table matrix comparing the features of various job posting and advertising platforms

User Interviews

We then went directly to the source to hear from our target users: the recruiter. We sought to understand how they managed their days, which tools they used, and to uncover any painpoints or unmet needs.

List of names and images of user's interviewed as part of the UX process
A list of key findings from user interviews
UI element of an audio recording player

Our Solution

Streamlining the job upload process

The platform needed to be scalable to meet the needs of users with only a couple jobs to those with a few thousand jobs.


Whereas competitor ad platforms rely heavily on the use of CSV files for uploading jobs, which can be messy and finicky, we opted to have users sync their Applicant Tracking System (ATS). Their ATS already contains all the required job data so this was a much more scalable solution when uploading a large number of jobs. Plus, it meant the job data in the platform stayed current as updates are made in the ATS.

Jobble UI mockups of the product's job creation feature flow

Managing application forms in bulk

Being the point of conversion for every job application is critical to be able to provide accurate, valuable insight and recommendations to users, but this means users would have to create applications forms for each and every job they advertise through the platform. We designed a tool to make it easy to:

Design element for new application flow, with a dropdown to choose a question type
Design element for new application flow, with selections entered
UI element of the product with a bank of questions to choose from
Jobble UX UI Design Create Job Questions
Neuron UX UI Design Customizable Paper Clip for Jobble
Jobble UX UI Design Edit Job Questions

Create and assign application questions to multiple jobs

Make edits to questions in bulk

Customize question types

Shielding the user from complexity

A key takeaway from our user interviews was understanding the level of detail needed for recruiters to perform their jobs. Recruiters are not programmatic ad professionals, nor do they have the time to spend adjusting their job campaigns like a day trader would with stocks.


We designed a tool that would give users enough control to set limits on their spend, customize targets based on what is most meaningful to them, and easily turn promotions on and off as needed.


Uncovering that recruiters think in terms of ‘applicants’ and ‘hires’, and value a quality applicant as much as a hire allowed us to strip away the noise of job post views, clicks, and conversion rates, and focus just on Cost per Applicant (CPA).

User interface to select a monthly budget
Blue line
User interface to select a target number of job applicants

Consolidated tracking & analytics

Recruiting is very much a team effort that involves numerous stakeholders, so it was important that we made it easy to export and share stats with the entire team.


In general, dashboard and reports are essentially two different ways for users to access the same performance metrics, so we consolidated them in this platform. Users can filter and analyze specific data using robust time and comparison selections and then easily export and share a report.

UX/UI mockup of the Jobble dashboard in a browser

An end-to-end recruitment tool

For users who choose not to sync their ATS, or don’t use an ATS, we designed an ‘ATS Lite’ experience, enabling them the ability to review and manage applicants in the same platform as they create and manage their job ads.

Jobble UX UI Design Background
Jobble UX/UI mockup of the Job Recruiting feature page
A posted job position with associated data
UX/UI mockups of the Jobble Job Recruiting feature experience
UI element of a job applicant and application details
Jobble UX/UI design mockup of the recruiting experience applicant profile
Blue arrow
Blue arrow

Conclusion

The design process for any new product is not linear. When redesigning an existing product, much of the groundwork is already in place and it’s an exercise in working within the existing contraints to iteratively improve the experience based on user data. But for a new product like this, everything from the target market to the value proposition to the pricing model needed to be determined. This platform was created to fill a gap in the market, so it was necessary to truly understand the needs and painpoints of the target users’ existing workflows, as these were the guideposts that informed every strategic design decision we made.


Over a period of 6 months, in collaboration with the amazing team at Jobble, we went from concept to developer-ready. The result is a product that enables in-house recruitment teams to take control of advertising their jobs, without compromising on reach or cost-efficiency and without requiring special skills.

Client Testimonial About their Experience Working with Neuron
Neuron client image

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