The Business Case identifies the problem or opportunity the experience seeks to address. It examines the competitive landscape and the market, and defines the timeline and required resources.
Elaborating on the market analysis of the Business Case, Personas help us to empathize, to view the world from the perspective of the target user. Personas enable the whole team to leave their own personal beliefs and biases at the door, allowing for a truer understanding of the end user.
Feature Set & Site Map
Derived from use-cases and customer journey maps, the Feature Set is key for understanding the scope of a project and ensures the desired capabilities have the affordances they require.
The Site map provides a bird’s eye view ensuring all of the major components of the user experience model are identified, and that their relationship to one another has been thought out.
State-screens and Flows define the specific layout of key pages and the detailed step-by-step interaction a user has with a system to complete a particular goal or task.
Visual design is used to enhance the content and how it functions, while defining a brands unique style and voice. Design fundamentals like color theory and typography contribute to the look, feel and tone of the final product.
Prototypes & Usability Testing
Prototypes bring products to life, allowing a glimpse into how the end product will look and function. Combined with usability testing, prototypes provide great insight as to whether the goal has been met, or if more refinement is necessary.